MARKETING RESEARCH AND PUBLIC OPINION POLLING

NAICS code 541910, MARKETING RESEARCH AND PUBLIC OPINION POLLING, represents a federal market with approximately $46.79 million in spending across 395 contracts. This category involves crucial services like market analysis and public opinion surveys, which inform government policy. Notably, the market supports a diverse vendor base of 173 companies, including academic institutions like The University of Iowa and specialized firms such as Pitchbook Data Inc.. This wide distribution among 22 agencies suggests a competitive and fragmented procurement landscape rather than concentrated spending.

NAICS

541910

Contracts

1,286

Vendors

246

Agencies

34